Aspro-Ocio is a Spanish company that is commonly referred to as our parent company. Aspro is the third largest visitor attraction operator in Europe, and a fast growing company that operates over 30 leisure attractions in Spain, France, Belgium, Switzerland, Finland and the UK.
In the UK, Aspro comprises Deep Sea Leisure plc and Oakwood Leisure Limited. These 2 companies operate over 3 brands, and 9 sites.
Deep Sea Leisure PLC
Deep Sea Leisure plc is the UK leader in developing and running world class aquariums. The Company operates Blue Planet Aquarium in Cheshire, one of the largest aquariums in Europe, and Deep Sea World, Scotland’s National Aquarium. Deep Sea Leisure are pioneers and market leaders in the ‘Discover Scuba’ and ‘Shark Encounter’ markets.
In 2008 Deep Sea Leisure bought Blue Reef Leisure Limited, bringing further growth to the group. Blue Reef operates aquaria in Hastings, Newquay, Portsmouth and Tynemouth, and the Smugglers Adventure attraction in Hastings. Deep Sea Leisure including Blue Reef employs well over 250 people during summer season and has an annual turnover of over £9.5 million.
Oakwood Leisure Ltd
In 2008 Aspro-Ocio acquired Oakwood Leisure Ltd, which operates Oakwood Theme Park in Pembrokeshire. Oakwood is regarded as one of the top ten UK theme parks and is Wales’ top paid-for visitor attraction with 400,000 visitors each year. The park boasts world-class rides and attractions including the famous wooden roller coaster Megafobia, recently voted the best ride in the UK and the third best ride in the World by enthusiasts. Oakwood’s most recent addition, Speed, introduced the first beyond vertical drop to the UK and attracted roller coaster clubs from all over the UK, Europe and America keen to try it.
The two companies form the Aspro group in the UK. Aspro is one of the most dynamic companies in the leisure industry and is committed to growing our businesses and creating opportunities for our people.
MISSION AND VALUES
ASPRO’s Mission is as follows:
“To offer fun in parks which are safe and environmentally friendly, and guarantee a high quality of service, with customers served by a motivated team, to ensure that they are satisfied and want to return”.
This is supported by 6 core values that are central to the way we work. They underpin our dealings with customers, our suppliers, our shareholders and our employees. They are an integral part of our daily behaviour.
Quality of Service
Always deliver excellent service and be attentive to customers’ needs.
Be honest and always act ethically with customers, suppliers, staff and shareholders; expecting the same from them.
To respect the people we work with, be it customers, suppliers, staff or shareholders. Treat them as we would wish to be treated.
Focus on Results
To have clear objectives, and to be tenacious and ambitious in our fight to achieve them. To operate with high productivity and to control costs rigorously.
Success is obtained by working together (colleagues, departments, parks and countries) to find the solutions to the Company’s problems.
Improve ASPRO’s Company growth through favouring the growth of our staff so that they develop their professional skills in their jobs.
Working in the leisure industry generates a tremendous sense of teamwork and camaraderie. As part of our company culture we strive towards excellence in all we do and in particular the way we give outstanding service to our customers. Therefore, we expect all of our people to work as part of a team respecting good leadership and to be totally committed to the business.