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Benefits offered by financial services companies are not living up to employees' benefit aspirations.

According to recent research by recruitment consultancy Badenoch and Clark, firms need to tailor their benefits in order to attract candidates in an increasingly competitive market where there is a shortfall in applicants.

Managing director at Badenoch and Clark, Neil Wilson, said: "Our research reveals that this is a market in which there is a notable mismatch between what employees find attractive in a role and what employers are focused on offering.

"Employers should spend some time evaluating the most attractive benefits for employees and prospective employees."

He added that employees list flexible working hours as one of their top priorities when choosing a job, and only just over half of employers (55 per cent) actually offer this.

Furthermore, he said, employers often offer perks such as "gym memberships" and "ticket loans" that employees are not so concerned with.

Competition is indeed hotting up in the sector, according to the survey, with in excess of 40 per cent of applicants to jobs getting counter offers from other companies.

The research involved just short of 250 financial services employees and employers from across Britain.

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