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Digital Marketing Apprenticeships

Introduction To Digital Marketing Apprenticeships
Have you finished school and decided you don’t want to go on to further full time study? If you are one of those people, Apprenticeships are a great way to make sure you give your career the kickstart you need.

For some Apprenticeships, you might already be working in a particular role and are looking to move to the next level with training and qualifications. For other types of Apprenticeships, they are an ideal way to get your foot in the door and begin your journey on your chosen career path. Digital Marketing Apprenticeships are a popular choice for lots of young people out there and the great news is, they can lead to a varied and profitable career in the future.

If you are someone who is always online or playing around with various social media accounts, well why not join other people who have made a career out of this? Social media jobs and other online marketing jobs could be right up your street and Digital Marketing Apprenticeships will teach you how to turn your hobby into a professional skill.

How do Digital Marketing Apprenticeships Work?
How do companies make their money? Well, right near the beginning of a chain of events, once a product or service is ready to go on the market, it’s the job of the marketing team to get the news out there and make sure customers know that it exists. Do you think you could be part of a digital marketing team that makes a product successful?

In the past, announcing new products and services and marketing them in the future was done via billboards, sponsorships, magazines, newspapers and, for larger companies, TV adverts. In the 21st Century, because of the speed at which technology is advancing and evolving, digital marketing is crucial to the success of companies and Digital Marketing Apprenticeships will give you the training, skills and qualifications you need to carry out your marketing jobs successfully. This benefits both you and the company.

Of course, the great thing about Apprenticeships is you will be working in real digital marketing jobs, you will earn a wage, you will receive structured training and, at the end of all that, you will receive nationally recognised qualifications. This means future employers will know you have all the skills and knowledge necessary to carry out your role in digital marketing.

Let’s take a look at the skills you will develop and the knowledge you will gain while you are doing Apprenticeships in digital marketing jobs.

Trailblazer Apprenticeship Standards for Digital Marketer
Apprenticeships across all trades and professions are undergoing a change with the existing framework being replaced with Trailblazer Apprenticeship Standards. This is also true of Digital Marketing Apprenticeships and, the great news is, these new Standards are now in place for this role. The official title is now Apprenticeship Standard For Digital Marketer.

These new Trailblazer Apprenticeships are drawn up by employers and other leaders in the field so the idea is that you really home in on the skills those people think you need to continue the progress of the field and also to ensure you achieve success in your role. Makes sense, doesn’t it.

During your Digital Marketing Apprenticeships you will learn skills such as:
  • Designing, building and implementing digital campaigns using a variety of online tools suıch as social media and email. If you are looking for social media Apprenticeships, this Apprenticeship standard could be ideal for you.
  • Acquiring customers through these online campaigns and building relationships with them so that they remain loyal to the company product or service.
  • Working as part of a team and reporting to the digital marketing manager or IT manager.
  • Working to instructions and taking sole responsibility for one aspect of a digital marketing campaign.
  • Researching and analysing data.
  • Evaluating the success of a marketing campaign.
  • Providing excellent customer service.
  • Using a range of digital tools.
  • Keeping up to date with developments in technology for online marketing.
  • Technical skills such as SEO and coding.
  • Understanding and working within digital etiquette.
The Apprenticeship Standard for Digital Marketer is a Level 3 Apprenticeship and will take around 18 months to complete. You will be doing marketing jobs such as digital marketing assistant or coordinator, social media executive or digital marketing technologist and other similar jobs.

Individual employers will have their own criteria for any previous qualifications or experience you need to undertake the Apprenticeship. This could be GCSEs, A-Levels, or a related Level 2 Apprenticeship. And, if you can prove your enthusiasm for social media and other online technology, all the better.

Depending on your particular role and the type of company you are kickstarting your digital marketing career with, you will achieve qualifications specific to your role. These qualifications are internationally recognised so you could even continue your digital marketing career abroad in the future if that’s the route you want to take.

Apprenticeship Standards for Digital Marketer Qualifications are:
One of the following professional qualifications:
  • MTA HTML5, CIW (Site Development Associate)
  • Google Squared, CIM Level 4 Award in Digital Marketing, Dot Native, CIW (Internet Business Associate)
  • Google Analytics IQ, CIM Level 4 Award in Digital Marketing, CIW Data Analytics, CIW Social Media, Dot Native, Google Squared
Two of the following knowledge modules:
  • Principles of Coding (Level 3 Digital Marketer Apprenticeships)
  • Marketing Principles (Level 3 Digital Marketer Apprenticeships)
  • Digital Marketing Business Principle (Level 3 Digital Marketer Apprenticeships)
  • Level 2 Maths & English (if this was not achieved in school)
The great thing about these Digital Marketing Apprenticeships is you will also bet professional recognition. You can apply to register with the Register for IT Technicians, you can become an affiliate professional member of the Chartered Institute of Marketing and you can apply for Associate membership of the BCS (The Chartered Institute for IT).

Further Career Development In Digital Marketing
Once you have completed Level 3 qualifications for the Apprenticeship Standard of Digital Marketer, it doesn’t have to stop there. You might want to progress to digital marketing manager jobs and other senior positions.

You could continue to develop your skills by doing higher level digital marketing qualifications - in the future, it could be possible to go up to Level 6 via the Apprenticeships route. Or you might even choose to do courses in your own time at local education centres and training centres.

And Digital Marketing Apprenticeships don’t mean you are necessarily committed to staying in that field for the rest of your career. You will learn lots of transferable skills as well as technical skills during your Apprenticeship. These could lead you to roles such as sales jobs, advertising careers or IT careers, depending on your strengths.

Apply For Digital Marketing Apprenticeships In The UK
So do you think you have got what it takes to build a successful digital marketing career? If Apprenticeships in Digital Marketing sound right up your street then take a look to see if there are any current vacancies to suit you. You could soon be on the path to gaining internationally recognised qualifications as well as earning a wage and receiving quality training.

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