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Internship - Digital Media

McCann Worldgroup
Pay: Competitive
Internship Type:
Length of Scheme: Unknown
Deadline date: Unknown
Location: Solihull Solihull United Kingdom
Category: Internship
Available from: Immediately
Finishes on: Ongoing Position
Type of work: Full Time, Indoor , Daytime Work
Job reference: E05012989
Adventure 2022-03-28 2022-08-12

Job Description

McCann UK is excited to be providing over 80 six-month internships across our network of UK offices as part of the Government's Kickstart scheme.Important: Please do not apply for this internship directly via this ad. To qualify for the Kickstart scheme you must be aged between 18-24 and claiming Universal Credit and must apply via your local Job Centre following a referral from your Work Coach - unfortunately, we cannot accept applications in any other way. Please take the details of this internship opportunity with you & they will be able to put you in touch with us through the official channels (quote McCann and postcode: B90 4WE to your Work Coach).Why this internship will be brilliant.McCann Birmingham is part of a global marketing business that produces culture-shaping advertising for some of the world’s biggest brands.We believe that creativity fuels optimism, prosperity and people, but it also has the power to challenge and change the norm:We’ve helped L’Oréal tell women they’re “worth it”, we’ve made a carrot called Kevin famous for Aldi and we’ve helped Snoop Dogg “get delivery like a G” for Just Eat.We’ve also tackled domestic abuse via poetry for Refuge, and partnered with Google to help people with disabilities navigate city streets.There’s no one ideal route to getting a job in the industry. Just ask our Chief Creative Officer who started life as a chef, before getting into advertising via an internship. So, this internship could, genuinely, be the start of a truly exciting career journey.The role of our media department is to help brands reach and connect with their target audience in the moments that matter most – at the right time, in the right place.To achieve this, our approach allows us to utilise the most impactful combination of media channels. Whether we’re working digital media through SEO (search engine optimisation), PPC (pay per click) and Display marketing, or via offline channels like TV, Print, Radio, Door Drops or Out of Home advertisements (e.g. billboards), our goal is always to make meaningful connections with audiences.Our client base spreads from clients with budgets in the tens of thousands to those with budgets in the tens of millions, spread across; healthcare, power tools, home appliances, food and technology.We are looking for interns interested in learning the foundations of digital media and how we use combinations of different digital media channels to connect with audiences.The right candidate will be given training across the evolving digital media landscape; digital media planning theory and tools; negotiation skills; best practice client servicing, to name just a few areas.Core Duties:Supporting the team across all digital media activity – SEO (search engine optimisation), PPC (pay per click) and Display marketingKeyword research using industry standard toolsAssisting the team with planning and implementing strategic PPC campaigns in Google Ads and Microsoft Ads Supporting the team to produce SEO proposals and PowerPoint presentations for clients.Analysis, optimisation and management of campaigns to ensure optimal performance and efficiencies Analysing campaigns and data Creating daily, weekly and monthly reports for clientsHelping produce PPC audits for new clients Assisting with the preparation of PowerPoint presentations Completing desktop research and support in acquiring new business intelligence. GeneralUndertake ad-hoc reporting for the wider media team as and when required to do soAct as a positive advocate for the company at all timesA keen interest in how brands market themselves and the overall digital media landscapeComputer literate, i.e. good working knowledge of Microsoft Office, Excel and PowerPoint in particularStrong administrative skillsA keen attention to detailAbility to prioritise workloads while working to multiple deadlinesExcellent communication skills and the ability to communicate to senior stakeholders in client marketing teams, as well as to media owners and colleaguesA proactive and positive can-do attitudeThis role will be based both at home and in the office, to reflect our hybrid model of working. It is expected you will attend the office for approximately 50% of your working week.RequirementsA keen interest in how brands market themselves and the overall digital media landscape Computer literate, i.e. good working knowledge of Microsoft Office, Excel and PowerPoint in particularStrong administrative skillsA keen attention to detailAbility to prioritise workloads while working to multiple deadlinesExcellent communication skills and the ability to communicate to senior stakeholders in client marketing teams, as well as to media owners and colleaguesA proactive and positive can-do attitudeBenefitsWe are partnering with Creative Access to provide employability support to all of our Kickstart interns.Training with Creative Access will take place across three compulsory sessions: an induction near the start of each placement, a check-in at the midpoint of each placement, and a transition session near the end of each placement. Kickstart interns will also have an assigned member of the People Team throughout the program that will regularly catch up them, as well as their assigned manager for the placement.Creative Access will also invite interns to monthly masterclasses, encouraging them to keep in touch with other Kickstart new starters via buddy pairings, each of their induction cohorts and wider Kickstart placements.In addition, our Kickstart cohort will go through our thorough onboarding process which includes meetings and an induction day where they get a full understanding of all departments and processes across the company.Our L&D team will also support the Kickstart interns with a variety of workshops and training modules specific to supporting them in their placement.As a company we also have a 24 hour EAP line that offer free counselling, and a premium account with Headspace that interns will have access to.Our commitment to equal opportunitiesFor us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

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