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Digital Marketer Apprenticeship

Peugeot Citroen Retail Uk Limited
Pay: £166.00
Location: West Midlands Coventry United Kingdom
Category: Entry Level
Available from: Aug 2020
Finishes on: Ongoing Position
Type of work: Full Time, Indoor & Outdoor
Job reference: E03497102
Advertising/Marketing/PR 2020-03-25 2020-08-04

Job Description

** We are still recruiting. Please note that the start of this apprenticeship may be delayed due to the coronavirus situation. If your application is progressed then you will hear from the recruitment team within 3 working days of your application and invited to participate in a phone interview. During this phone interview, we will provide further clarification with regards the anticipated programme commencement. **



The primary role of a Digital Marketer is to;




  • Define, design and build Marketing Campaigns 

  • Implement campaigns across a variety of online and social media platforms 

  • Drive customer acquisition, engagement, and retention 

  • Update website content e.g. blogging and pictures

  • Work on online advertisements

  • Use email marketing effectively 

  • Use Google Analytics effectively 



A Digital Marketer will typically work as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.



The successful candidate will work full time at their local Peugeot, Citroen or DS dealer where they will practice their new skills in a live working environment.



Units include: Using digital media to attract new and existing customers, effective Social Media skills and analysis, online advertising, email marketing, website content and blogging, basic principles of coding, 7 principles in marketing.



You will also learn and qualify in Google Analytics. A web analytics service that will allow you to conduct in-depth, detailed analysis, about visitors to a website. It provides valuable insight helping you to define your future marketing strategy.


Personal Qualities :

  • Willingness to learn

  • Team working/working with others

  • The motivation for the role/automotive and engineering interest

  • Personal responsibility and career ownership



Skills Required :

  • Logical and creative thinking skills

  • Analytical and problem-solving skills

  • Ability to work independently and to take responsibility

  • Can use own initiative

  • A thorough and organised approach

  • Ability to work with a range of internal and external people

  • Ability to communicate effectively in a variety of situations

  • Maintain a productive, professional and secure working environment



Future Prospects :

There are lots of opportunities to develop your career within our expanding business. Your early development is carefully mapped through your Apprenticeship journey with your learning focussed toward achieving an industry-recognised qualification.


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