Job Description
Temp to Perm Part-Time:
Design, Digital & Social Media Marketing Executive (22-24 Hours)
£25,000 - £27,000 pro-rated
Rugby
Job purpose:
You will be responsible for the development of creative concepts from design to completion. You will oversee many aspects of a marketing campaign throughout the lifecycle of a product.
The role is 22 hours and there is flexibility with how these hours are worked.
Key responsibilities and accountabilities:
- Managing all aspects of the marketing function developing, implementing and delivering the marketing plan.
- Taking the lead and managing all aspects of the company's external marketing communications activities with a key focus being delivering multi-channel marketing content.
- Creating engaging and creative marketing content including video for use across a variety of platforms
- Showcase strong copywriting skills in the development of writing blogs, technical brochures, proof-reading and amending to an excellent standard.
- Manage and develop the company's use of social media including: YouTube, LinkedIn, Twitter, Facebook etc.
- Management of all aspects of external exhibitions, this includes but is not limited to organisation and promotion of display materials, promotional literature and budgetary controls of the event.
- Developing lead-generation campaigns with sales staff primarily via eDM, online and social media marketing.
- Measuring and analysing campaigns to ensure the company is getting improved returns on investment and be able to demonstrate the impact on the business.
- Compliation of quarterly employee magazine.
- Identifying and championing new lead campaign strategies based on experiences gained and ROI.
- Working with sales on the development of sales documentation suitable for training and developing the knowledgebase of international distributors.
- Working with Sales and Technical Product Leaders to identify and promote improvements and enhancements to the various product series.
- Perform competitor analysis and prepare reports on findings, identifying market and application trends.
- Liaising with external marketing suppliers and partners to ensure that they support the business while providing value for money.
- Co-ordination of internal meetings as required.
- Monitoring website analytics and producing reports detailing performance.
- Creating measurable strategies for improving conversion rates across digital platforms.
- Creation of new website content and regular organising and reviewing of website content.
- Overseeing and developing marketing campaigns
- Conducting research and analysing data to identify and define audiences
- Devising and presenting ideas and strategies
- Promotional activities
- Writing and proof-reading creative copy for technical brochures
- Maintaining websites and looking at data analytics
- Updating databases and using a customer relationship management (CRM) system
- Evaluating effectiveness of campaigns and interpreting outcomes via Google Analytics and other relevant tools
- Bing aware of industry trends and share knowledge internally