Job Description
Duties to include:
- Create social media campaigns for different target audiences across different channels
- Email campaigns for different target audiences and able to interpret metrics from these for evaluation
- Able to use Google Analytics for monitoring of company or client’s web site and able to make reports on this to supervisor/colleagues
- Able to run Pay Per Click campaigns for company/clients effectively and monitor via metrics. Able to report these back to supervisor and recommend improvements (optional)
- Able to write blogs, implement SEO for these and upload them via Content Management Software such as WordPress
- Be able to implement Search Engine Optimisation techniques across the whole spectrum of Digital Marketing and the Web Site
- Be able to use a wide range of complimentary Digital Marketing tools, such as Hootsuite or Buffer, Wrike, Majestic, SEMrush and ahrefs to aid social media posting and keyword research and backlinking
Personal Qualities :
A confident person with attention to detail, good spelling and grammar would be important.
Skills Required :
- Spreadsheet skills using formulas and IF statements
- Be able to use graphic software packages to create flyers/posters/online content for campaigns
- Be able to film and edit video footage and upload this to channels such as YouTube, for marketing purposes
- Be able to create effective PowerPoint presentations/pitches to colleagues and clients
Future Prospects :
Possible permanent position for the right candidate upon completion of their apprenticeship.
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