Huel

Company Details

Huel provides complete food, simply delivered. It's completely balanced, providing you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. Our mission is to make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.

We have sold over 17 million meals to over 55 countries.

Huel is a private company with over 55 employees, operating out of the UK (Aylesbury, London, Birmingham) US (Los Angeles) and Germany (Berlin). We’re delighted with what Huel has become and how it has helped people.

Huel is one of the fastest growing companies in the UK and we are tripling our revenue year on year.

Huel saves you time, there’s no doubt about that, but we didn’t just make Huel for efficiency. At Huel, we’re also committed to:

Being supported by experts– Huel was not just formulated by the renowned nutritionist James Collier BSc (Hons), RNutr. After taking part in a blind comparison of Huel and two other products, Rachel Clare BSc (Hons), Registered Dietitian, recognised how great Huel was and approved it.

Being affordable– Huel costs just £1.61 for a 500-calorie nutritionally complete meal. We also offer bulk and subscription discounts, meaning the cost starts at just £1.33 per meal.

Zero food waste– As you only use the Huel you need to consume, and it has a year-long shelf life, Huel produces zero food waste. Our packaging also produces very little waste too.

High manufacturing standards– All our facilities and equipment are held to the highest safety standards and regulations. For example, the Huel facility, on top of reaching all UK and EU safety requirements, is:

- Hazard Analysis and Critical Control Point (HACCP) implemented
- ISO 9001:2008 certified
- Safe and Local Supplier Approval (SALSA) certified

Being ethical– All Huel products are 100% vegan and sourced sustainably and ethically. We also donate a percentage of all our profits to our charity Vitamin Angels to help people in countries where children and mothers suffer from malnutrition.

Being environmentally friendly– Being vegan and producing zero food waste means we have much less of an environmental impact on the planet than many other food products.

We’re thrilled with what Huel has become and how it has helped people. But we’re also delighted with the community that has grown around Huel.

From busy mums to firemen, and tae kwon do champions to world-record holders, mountaineers and tired office workers, our customers are what really make Huel great.

Our forum has become a bustling hub of people dedicated to helping and teaching each other. Whenever we’ve asked for feedback, our customers have responded passionately, meaning we’ve been able to implement lots of your great ideas.

So to all the Huelers, thank you for helping make Huel what it is.