GfK Field Marketing provides services to other businesses to help them get the message out about their brands in a face to face way. They also help companies to build brand awareness of their products and understand their relative position in the market.
The GfK Group, parent of GfK Field Marketing, is one of the biggest market research companies out there. With headquarters in Germany, the Group consists of over 100 operating companies and employs over 10,000 staff. They do business in over 100 countries around the world and have a Group turnover in excess of €1 billion.
GfK Field Marketing themselves set up in 2001 as NOP Field Marketing before entering the GfK family. The company reached an annual turnover of over £5 million within just six years of incorporation. They are now established as one of the top five field marketing companies in the United Kingdom as gauged by Marketing Magazine League Tables.
Although the GfK Field Marketing net doesn’t have quite the reach of their parent group just yet, the company carries out operations in over 60 countries. They can call on the help of over 9,000 fieldworkers to enable them to get operations in the field up and running within 2 working days for clients.
Some of the services that GfK Field Marketing supplies include contract field teams, merchandising, price checking, retail support, auditing, tactical fieldwork, mystery shopping and gathering the intelligence which could give a brand a competitive edge.
As well as short term tactical services such as one-off events and promotions, GfK Field Marketing also provides longer term strategic support to businesses. They have a wealth of knowledge across most sectors, including retail, finance, transport and technology.
The company wins regular awards in the Field Marketing industry and accolades in the mobile sector.
GfK Field Marketing also boasts a high retention rate of field staff but is always looking for fresh talent coming through.
So, could you work for GfK Field Marketing?
Well, there are opportunities for students and graduates within the company so you should certainly keep a look out for vacancies being advertised via the E4S website.
GfK Field Marketing hires part time field marketers for their tactical panel and offer full time field positions for their strategic operations. Training is offered to both tactical and strategic recruits but they do sometimes seek out applicants with a technical or retail background.
They also advertise positions at their UK head office in Oxford so keep an eye out for new vacancies below.