We make people feel human again
At Welcome Break we have five steps of service that all our teams follow to make sure that their customers have service that's personalised to them.
Warm Welcome - We welcome customers with a big, friendly smile. We're always ready to help.
Speedy Service - We always serve customers with speed and urgency, never skimping on standards.
Suggestive Sell - We're happy to suggest something a customer might enjoy.
Perfect Product - Customers buy with their eyes - so our teams make sure that everything we prepare and sell looks great.
Fond Farewell - We always thank the customer, say goodbye and wish them a safe journey.
Dedicated Teams And Delighted Customers
So while the choice of brands we offer brings in customers, it's the quality of our service that keeps them coming back.
These aren't just empty words - we have six clear behaviours driving our performance.
Success driven by thousands of our people
Independence is key to us. It helps us think differently. That's why we've led the way in changing perceptions of what a motorway service station can provide, including bringing many of the best brands to the motorway.
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