About us
YouGov is a world-leading online market research company. Our mission is to supply a live stream of continuous and accurate data and insight into what people are thinking and doing all over the world, all of the time, so that companies, governments and institutions can better serve the people that sustain them.
We work with volunteers from our 350,000 strong UK panel to map the world of opinion in a way that allows them to get the best of each other's recommendations and expertise. Using the online tools we have invented, members of the panel can share and help each other evaluate and discover new things.