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University leavers looking for graduate IT jobs may be interested to hear that having access to social networking sites while in the office can be beneficial for their employers, it has been claimed.

According to Orange Business UK, sites such as Facebook, MySpace and Bebo can be used to share and develop ideas as well as keep up to date with business contacts.

The company stated that social networking could make staff more innovative, making companies stronger economically.

Speaking on behalf of Orange Business UK, Peter Bradwell from think tank Demos, said the use of networking tools during office hours needed to be regulated if it was to be used effectively as a business tool.

Mr Bradwell said: "There are difficulties but, if you can get the balance right, there are some real benefits for both employees and organisations."

He added that there must be a good relationship of trust in place for the system to work.

Meanwhile, according to new research by Tuned In, a marketing consultancy, more than half of young people welcomed the introduction of branding to social networking sites like Facebook, which could be good news for graduates looking for marketing jobs.

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