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Luxury chocolate maker and retailer Hotel Chocolat is creating 250 new full or part time jobs on the back of increased orders via its online platforms.

The vacancies on offer will be within the company’s manufacturing, data, design and engineering functions.

The chocolatier is forecasting that online sales will overtake in-store purchases for the first time before the end of this year.

Previously, online orders only accounted for around 1 in 6 purchases, but a surge in demand during the pandemic has reversed the trend so that more than 1 in 2 orders will be made through Hotel Chocolat’s online platforms before the end of 2021.

Even store sales have now returned to pre-COVID levels at Hotel Chocolat meaning that the firm is set to expand with hundreds of new staff.

Some of the new roles at Hotel Chocolat will be apprenticeships and other entry level positions but there are also vacancies for people who already have skills in the relevant sectors.

Announcing the sales surge and recruitment drive, Hotel Chocolat’s co-founder and chief executive, Angus Thirlwell, said: “When our stores opened they performed better than we had modelled. We recruited three million new customers online during the pandemic who are continuing to buy digital as well as going into our stores to enjoy immediate gratification.”

“The work-from-home change has meant people with good jobs are sticking around the locality and want to shop there and enjoy more local experiences. Our goal of becoming the most tech-activated chocolate brand is moving forward in leaps and bounds and is already helping to power our major achievements and future growth.”

“We are proud to be making our chocolate in the UK and will be creating over 250 new roles this year as we grow our team, from designers and data gurus to engineers and apprentices. These are high calibre jobs as well as a fair spread of entry-level jobs.”

“We're pretty pleased to be playing our part in communities. I am fortunate to be able to say that the growth avenues ahead of us have never been better in Hotel Chocolat's history,” added Mr Thirlwell.

You can find out more about apprenticeships, entry level positions and other jobs at the chocolatier by visiting the company profile for Hotel Chocolat now.