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A major new initiative aimed at saving and creating jobs during the Coronavirus pandemic has received strong backing from famous names in the business world.

Dubbed ‘Keep Britain Working’, the proactive scheme aims to redeploy people who have lost their jobs in the wake of COVID-19 into other sectors. And, at the very least, to keep the UK’s jobs market treading water in these difficult times.

Launching the campaign, co-founder of the initiative James Reed, said: “We’re on a mission to Keep Britain Working. We’ll do this by sharing the best ideas, advice and guidance to support businesses and workers, by connecting those who have lost their jobs from sectors that are struggling to those that are in demand, and by inspiring people across the nation to focus on how, where and when we work, once we move away from the current challenges.”

“Everyone has a part to play and can help to preserve jobs and protect livelihoods. We’re going to need as many people as possible to get involved. Now is the time to Keep Britain Working,” added Mr Reed.

One leading name who is campaigning to ‘hire’ rather than ‘fire’ in this unprecedented era is Lord Alan Sugar. Giving his backing to the scheme, the host of TV show ‘The Apprentice’ said:

“I am happy to be lending my support to the Keep Britain Working campaign. During these challenging times, it is more important than ever that we come together to do everything that we can to help save jobs and protect both lives and livelihoods.”

“I hope this campaign helps people stay in work, or where they have unfortunately lost their jobs, move quickly into new ones,” added Lord Sugar.

Other luminaries adding their weight to the Keep Britain Working campaign include Liv Garfield (chief executive of utilities firm Severn Trent), James Timpson OBE (chairman of shoe repair retailer Timpson) and Lord Anthony Bamford (chairman of heavy equipment giant JCB).

You can find out much more about the initiative and how businesses, charities, politicians and individuals are getting involved on the Keep Britain Working website.

For a roundup of some other ways you can keep working during these unprecedented days and weeks, take a look at our recent article about how the Coronavirus outbreak is affecting the ways students can earn money in the UK.