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Grads are socially responsible

06 Aug 2007

Grads are socially responsible For young professionals, the best job isn't necessarily all about the money, new research has suggested.

The recent study, by BT, revealed that over one third of young professionals felt working for a caring and responsible employer was more important than the salary they earned.

Corporate Social Responsibility (CSR) seems to have become increasingly important to university leavers in recent years.

Almost half of those responding to the BT poll said they would not join a company at all if it did not have good CSR.

Alison Garner, CSR communications manager at the firm said: "These results reflect our experience at BT - that young professionals are increasingly looking at CSR when considering which companies and brands they might work for.

"Not only is it important to have a solid CSR policy, but it is also increasingly important for companies to communicate what they are doing as it is an area which can undoubtedly provide competitive advantage."

Dan Hawes, co-founder of the Graduate Recruitment Bureau, recently explained that even small firms paying relatively low wages can attract good graduates if they take the right approach.

He emphasised that opportunities for graduates to gain experience and the potential for responsibility and promotion in such firms can "offset" financial disadvantages.

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