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The founder of Facebook, the student-based community site which attracts campuses in their droves, is reportedly facing the dilemma of whether to sell or expand, according to reports.

Facebook is expected to generate income of more than $100 million (£50 million) this year and Mark Zuckerburg, 22, who dropped out of Harvard in 2004 to move Facebook to Silicon Valley, is tilted towards expansion.

The Associated Press news agency quoted him as saying: "We clearly have a bias toward building rather than selling. We think there is a lot more to unlock here.

"For now, I just think it's very important to have a good sense of direction about where we are going."

The wave of content sharing sites, which includes Facebook and MySpace, has been dubbed Web 2.0 after first being coined in a conference between O'Reilly Media and MediaLive International.

Some Web 2.0 companies have become valuable commodities; News Corp paid $580 million for MySpace, while Google purchased YouTube.

Facebook signed a deal with Microsoft last summer, with the IT giant reportedly delivering ad revenue.