Global Retail Activations & Services Coordinator

This role is only open to Impacted Employees.

Closing date: Friday 22nd of May 2026

Team: Brand

Department: Customer Experience

Reports To: Global Retail Activations & Services Lead

Location: London

Direct reports: No

WHERE YOU CONTRIBUTE

This role supports the development and rollout of retail activations, services, and experience programmes across global markets, recognising that some services may be delivered digitally, some physically in-store, and many through a connected combination of both.

You enable the Activations & Services strategy by providing structure, coordination and operational support, helping translate concepts into clear execution plans, toolkits and communications.

The role is critical in supporting a test-and-learn approach, ensuring insights from pilot doors are captured and fed back into concept development and scaling.

Partner with Retail Design & Concepts on all initiatives involving physical tools, fixtures, or hardware to ensure alignment with the overall retail concept and design language.

Ensure all outputs are developed with a clear understanding of the end-to-end retail concept, delivering cohesive, connected experiences across all store environments and touchpoints.

Core Accountabilities

Programme & Activation Coordination

• Support the coordination and delivery of retail activations and experience programmes across markets
• Maintain clear plans, timelines, and milestones for pilot and rollout initiatives
• Track progress across multiple activations, ensuring timely and aligned execution
• Support the coordination of the global GWP programme, aligning timelines, markets, and activation requirements

Pilot Door Support & Test-and-Learn

• Support execution of pilot activations and services in flagship and test stores
• Coordinate logistics and requirements for pilot programmes
• Coordinate any GWP testing with Global Supply Chain, including briefing requirements, timelines, and feedback loops
• Capture and consolidate insights, feedback, and performance learnings from pilot activity
• Support refinement of concepts through structured test-and-learn processes

Service & Activation Rollout Support

• Assist in translating concepts into clear execution guidelines and toolkits for markets
• Support the distribution of activation packs, service playbooks, and experience materials
• Ensure consistency and clarity in how activations are understood and executed globally
• Support omnichannel execution by aligning physical and digital touchpoints (e.g. in-store comms, QR/journey prompts, digital content) and ensuring toolkits reflect both

Communication & Stakeholder Management

• Coordinate communication between:
• Activations & Services Lead
• Retail Marketing
• Visual Merchandising
• Markets
• Ensure all stakeholders have clear, timely and accurate information
• Support preparation of updates, reports, and presentation materials
• Partner with Digital and channel teams to ensure integrated, omnichannel rollout and consistent messaging
• Enable cross-pollination of learnings and best practice between store teams and Digital teams, helping raise awareness and adoption through digital channels

Asset & Content Management

• Maintain a central repository of activation concepts, service guidelines, and best practices
• Ensure all materials are accessible, up-to-date, and easy for markets to use
• Support creation of content for toolkits, presentations, and communication materials

Performance Tracking & Reporting

• Support tracking of activation and service KPIs, including engagement and execution
• Consolidate market feedback and performance insights
• Provide structured reporting to support decision-making and continuous improvement

Key Skills & Capabilities

• Strong organisational and coordination skills, with the ability to manage multiple projects simultaneously
• Excellent attention to detail, ensuring accuracy and consistency across programmes
• Strong communication skills, able to support clear and effective information sharing
• Experience in retail, marketing, activation or project coordination
• Comfortable working across global teams and managing multiple stakeholders
• Ability to translate concepts into practical execution support
• Digital fluency (e.g. PowerPoint, Excel, Teams, SharePoint)
• Understanding of omnichannel service delivery and experience activation, with the ability to collaborate effectively with Digital, CRM/eCommerce and content teams
• Proactive and solution-oriented, with a hands-on approach to delivery
• Comfortable working in a fast-paced, evolving transformation environment

Decision remit

• Determines day-to-day coordination of activation and service delivery plans
• Recommends improvements to processes, tools, and communication approaches
• Identifies and escalates risks relating to delivery, timelines, or execution quality
• Supports prioritisation of activities in line with programme needs

WHAT SUCCESS LOOKS LIKE IN YOUR ROLE

How I contribute to our strategy:

• Smooth, well-coordinated delivery of activations and service programmes across markets
• Successful execution of pilot initiatives with clear insights captured
• Markets equipped with clear, practical execution guidance and toolkits
• Strong communication and alignment across all stakeholders
• High-quality, consistent activation and service rollout across the estate
• Efficient processes enabling scalable delivery and continuous improvement
• Contribution to creating a compelling, experience-led retail environment globally

HOW YOU WORK

Our values shape how we show up every day, and the DM way is your compass for how we work and grow together. Dive in, get inspired, and bring these behaviours to life in everything you do – DM Way.