this is itsu
We are the leading Asian-inspired quick-service retail and grocery brand with over 80 restaurants across the UK and Belgium, and a growing wholesale business across Europe and beyond. Our renowned delicious food made fresh in every restaurant, every day, has made itsu a top choice for healthy eating. In addition to our restaurants, itsu [grocery] offers a range of high-quality Asian-inspired foods available online and in supermarkets. We are excited to be one of the leading brands in this specific group and have ambitious plans for continued growth both domestically and globally. With its best-in-class-food, latest technology, innovation, and talented workforce, itsu is the future of fast food.
this is the job
We are treasure hunting for someone who can produce jaw-droppingly beautiful content. You will bring creative content to life in our studio.
Reporting to the Social Media Manager, theFilmmaker is ultimately responsible for creating dynamic, short-form videos using the itsu [grocery] range, for both paid and organic use.
The Filmmaker will need to be innovative, confident, and resourceful. Through experimentation, they will carve out a distinct visual identity and style for itsu to use across paid advertising globally, constantly iterating and championing creativity. This is a freelance position with potential to transition to a permanent position within the grocery team.
skill and responsibility overview
Storyboard : Storyboard, film and edit with support from the Social Media manager.
work with internal teams and external agencies to understand content requirements and respond with relentless creativity
Shoot : Confident setting up iPhone[s], lighting, recording equipment and lofi film sets (9:16 and 16:9).
Edit: Strong editing instincts for Meta, TikTok & Youtube. Proficient in CapCut, After Effects and/or Premiere Pro. Detail-obsessed editor, ideally with an interest in animation too.
Learn & adapt: Constantly optimise their content strategy. Use their creative intuition to pivot between high-production editorial content and lofi socially native strategies.
this is you
· You are happy working with briefs but equally confident brining your own vision to life.
· You are obsessed with lighting and camera angles in equal measure.
· You like to do it all - story board, set up, shoot (usually on an iPhone) and edit
· You take pride in your work and obsess over the details
- You can use Capcut / Adobe CC
- You’re a team player but equally happy working solo
- A food lover preferred
you put people at the heart of everything you do by displaying the 4 itsu qualities:
· I take pride [in what I do]
· I genuinely care [for people]
· I want to grow [myself & others]
· I build trust [around me]