Digital Marketing Officer - Paid Search
Location: Wakefield (hybrid working may be available)
Salary: £32,000 to £33,500
Contract Type: Permanent
Hours: 37 hours per week
Role Overview
An exciting opportunity has arisen for a results-driven Digital Marketing Officer specialising in Paid Search to join a forward-thinking organisation. This role focuses on planning, delivering and optimising paid search campaigns to increase visibility, drive traffic and achieve conversion goals.
You will play a key role in managing PPC campaigns, analysing performance data and ensuring activity aligns with wider marketing and organisational objectives.
Key Responsibilities
Plan, deliver and manage paid search (PPC) campaigns across platforms such as Google Ads and Microsoft Advertising
Undertake keyword research, competitor analysis and audience targeting to maximise campaign effectiveness
Monitor, analyse and report on campaign performance using analytics tools (e.g. Google Analytics)
Optimise campaigns through A/B testing, bid adjustments and continuous performance improvements
Manage budgets effectively to ensure maximum return on investment (ROI)
Collaborate with internal teams to align paid search activity with wider marketing campaigns and objectives
Produce regular performance reports with insights and recommendations
Keep up to date with industry trends, platform updates and best practice in paid media
Person Specification
Essential:
Experience managing paid search campaigns (PPC)
Strong analytical skills with the ability to interpret data and make evidence-based decisions
Experience using tools such as Google Ads, Google Analytics and keyword planning tools
Excellent organisational skills and attention to detail
Ability to manage multiple campaigns and meet deadlines
Strong communication skills, both written and verbal
Desirable:
Google Ads certification or equivalent
Experience with paid social advertising
Knowledge of SEO principles
Experience working with content management systems (CMS)
What We Offer
Competitive salary within Grade 7 (£32,000 - £33,500)
Permanent, full-time role (37 hours per week)
Flexible/hybrid working options (where applicable)
Opportunities for professional development and training
A supportive and collaborative working environmentIf this is you **apply now