Job Description
Main responsibilities will include:
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation’s websites
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing time on site and improving conversions
- Continually work on the Search Engine Optimisation of each website
- Fix any errors or bugs in online content
- Edit and post videos, blogs and product pages
- Create online banner adverts and oversee pay per click (PPC) and other forms of digital advertising
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Personal Qualities :
Someone with an enthusiastic and professional attitude and a commitment to learning new skills.
Skills Required :
- Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts will be an integral part of the job
- Video editing skills: Website and social media content will not just be text but frequently visual as well
- Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimisation and advanced Word and Photoshop skills. Knowledge of WordPress would be a good advantage.
- Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
Future Prospects :
Full-time role available upon completion of this apprenticeship.
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