Graduate Job News

University leavers looking for graduate jobs in London may be interested to hear that marketing has been dubbed a force for social good, it has been reported.

According to Business Review, the rise to prominence of fair trade produce and the plethora of companies sounding-off about their commitment to the environment makes consumers better citizens.

The news provider claims that brands also help to promote the welfare of citizens, resulting in improved prosperity.

Marketing is quicker to adopt new trends than democracy and does not have to adopt a mass appeal policy.

According to new research by PricewaterhouseCoopers (PwC), companies that reduce their marketing spend – even during an economic downturn – are likely to shrink their brand value.

The financial services firm found that in 66 per cent of cases, increasing advertising spend boosted consumers' willingness to part with their cash.

However, according to Billetts, television advertising spend is set to decline by between nine and ten per cent in the first two quarters of 2009.

The marketing services firm believes marketing will pick up during the second half.

To find and apply for the latest graduate IT jobs in London see our dedicated London IT graduate jobs section.

Rush For Graduate Jobs Means Decline In Gap Years
On 24-May-2012 under Graduate
A new report by High Fliers Research shows that students are hunting for graduate jobs much earlier. The trend is likely to lead to a decline in the number of gap years being taken by students. With read more...

Graduate Job Salaries Lowest For Nearly A Decade
On 16-Apr-2012 under Graduate
A new report from Incomes Data Services (IDS) shows that starting wages for a graduate job this year could be at their lowest real term level for 9 years. According to the research, graduate startin read more...

John Lewis To Boost Ranks With 50 New IT Jobs
On 29-Mar-2012 under Graduate
John Lewis, the UK retailer of furniture, fashion, toys, homeware and electrics, has announced that it is looking to fill up to 50 new jobs in IT this year. At present, John Lewis has an IT team of read more...