Graduate Job News

University leavers looking for graduate jobs in London may be interested to hear that marketing has been dubbed a force for social good, it has been reported.

According to Business Review, the rise to prominence of fair trade produce and the plethora of companies sounding-off about their commitment to the environment makes consumers better citizens.

The news provider claims that brands also help to promote the welfare of citizens, resulting in improved prosperity.

Marketing is quicker to adopt new trends than democracy and does not have to adopt a mass appeal policy.

According to new research by PricewaterhouseCoopers (PwC), companies that reduce their marketing spend – even during an economic downturn – are likely to shrink their brand value.

The financial services firm found that in 66 per cent of cases, increasing advertising spend boosted consumers' willingness to part with their cash.

However, according to Billetts, television advertising spend is set to decline by between nine and ten per cent in the first two quarters of 2009.

The marketing services firm believes marketing will pick up during the second half.

To find and apply for the latest graduate IT jobs in London see our dedicated London IT graduate jobs section.

BP Graduates To Work With London Olympics Organisers
On 08-Feb-2012 under Graduate
BP, the international oil and gas giant based in London, is to offer some of this year’s crop of graduates a chance to work alongside the London Organising Committee of the Olympic Games and Par read more...

Jobserve Careers Fair
On 20-Jan-2012 under Graduate
Jobserve Live! London…. A step towards your dream job!Jump on the tube and head down to JobServe Live! London. The solution to your job hunting requirements all under one roof! JobServe Events read more...

Blackburn College Produces Big Graduate Earners
On 13-Jan-2012 under Graduate
People tend to think that big universities like Cambridge are most likely to produce the top graduate earners in the country. However, new figures from Unistats, part of the government’s Higher read more...