Recruiter News

Companies with a reputable brand are more likely to attract top talent, it has been claimed.

This year’s CIPD Recruitment, Retention and Turnover Survey showed that 71 per cent of companies are using their brand image to attract graduates.

However, branding is not just bait for new recruits, it can improve employee retention and engagement, the research shows.

Rebecca Clake, adviser of organisation and resourcing CIPD, said: "The importance of a strong employer brand in today's business environment cannot be exaggerated. "

"Talented candidates aren't just looking for a healthy pay package, their expectations go far beyond that," she added.

She claimed that a company's brand need to be more than just rhetoric if it is to appeal to recruits and must reflect what the organisation is to work for.

According to Liz Logan, the managing director of Brand It, reusing a single logo time and time again improves a company’s image to its employees, potential customers and existing clients.

However, having a catchy logo or entertaining tag line is not enough on its own, she added.

Use Employment4students to recruit part time or seasonal staff, interns or graduates - with over 200,000 visitors a month, it's cost-effective and an efficient way to recruit.

Access 5,000 Potential Recruits At The Guardian London Graduate Fair
On 14-Apr-2010 under Recruiter Information
The Guardian London Graduate Fair from the Careers Group – one of the biggest recruiting events in Europe for graduates - will take place at the Business Design Centre in London this year on Wed read more...

Importance Of Company Reputation For Attracting Quality Applicants
On 24-Mar-2010 under Recruiter Information
New research by Kelly Services has highlighted the importance any business should place on company reputation when seeking to recruit high quality applicants for job vacancies. The survey found that read more...

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On 14-Aug-2009 under Recruiter Information
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