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bbc consults on video by mobile
28-Jul-2008

BBC consults on video by mobile The BBC Trust has begun consulting on plans to allow mobile phones to channel TV and radio.

It asserts that it is in a "unique position" to encourage more mainstream use of mobile viewing, making its statement following a year-long trial of the service.

Mobiles phones could considerably boost the reach of current BBC services, the trust claims.

Furthermore, broadcasting through mobile would allow the BBC to become more relevant to Britons, it continues.

"Mobile offers an opportunity for the BBC to deepen relationships with its heartland audiences, by making BBC content more personal, convenient and relevant," the trust adds.

However, the broadcaster acknowledges there is a danger picture quality could deteriorate should a number of users attempt to stream video at the same time.

This, it admits, could limit its potential.

Last month, the BBC Trust chairman Sir Michael Lyons commented that the launch of the iPlayer has been a "landmark event", which highlighted consumer appetite for flexible and on-demand services.

He claimed the organisation is now better able to serve the public, having canvassed opinion more often ahead of such developments.

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