The BBC's internet chief has warned Internet Service Providers (ISPs) that they should be clear about what kind of broadband package they are offering.
Ashley Highfield wrote in his blog that "unlimited broadband should mean unlimited".
This could be good news for student broadband customers who like to use websites such as YouTube and the BBC's iPlayer.
Mr Highfield continued that many commentators had pointed out that ISPs "offering unlimited broadband" had started charging users extra after only a few TV programmes had been accessed.
The chief entered the row that began last year, when providers complained that websites like the BBC's iPlayer - the BBC's online service allowing viewers to download and watch TV programmes - was causing extra traffic.
"ISPs are already charging their customers for broadband to receive any content they want. [They] should be clearer in their marketing," Mr Highfield wrote.
"Content providers that find their content being specifically squeezed, shaped or capped could start to indicate on their sites which ISPs their content worked best on and which to avoid," he added.
While speaking on BBC Radio 4's 'Today' programme, Tiscali's strategy head, Simon Gunter, suggested that broadcasters should foot at least some of the costs caused as a result of TV on-demand services.
The BBC iPlayer is a free online service, available to TV license holders in the UK, which enables users to access programmes aired on the channel within a 30-day period.
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The BBC's internet chief has warned Internet Service Providers (ISPs) that they should be clear about what kind of broadband package they are offering.
