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credit card comparisons by the oft
11-Feb-2008

Credit Card Comparisons by the OFT

The OFT (Office of Fair Trading) have just published their report into credit card comparisons. The report was bought on by a complaint which highlighted the fact that many consumers choose credit cards without realising or understating the true cost of the credit card. The report by the OFT actually shows that around 70% of consumers do not shop around before choosing a credit card – whether this figure was representative for student credit cards or not was not stated.

The OFT has stated that they want consumers to be able to choose the right credit cards, and has come up with a series of recommendations. The recommendations are based on the findings that consumers find comparing credit card products relatively difficult. This can be due to complexity, the way they are described, and the amount of regulated information deterring consumers in reading product information

The recommendations include:

a) Having the FSA come up with a price comparison website for credit cards.
b) Information being presented in a consistent way – using summary boxes and information in a tabular form
c) Standard terminology so a consumer shopping for a credit card can compare credit card products more easily.
d) Establishing a consumer education strategy – in conjunction with the OFT, which can help educate consumers about credit cards and shopping around for the most suitable card for their needs.

More information on credit cards – and specifically the best credit cards for student, can be found on our dedicated student credit card page  

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