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Essential Interview Questions To Find The Best Student Employees

by Andre on May 17th, 2013  Andre

If you are a smaller company, you are no doubt fully aware that the taking on of new staff and the whole advertising process before that can be both expensive and time consuming. Firstly, you need to create your vacancy advert in such a way as to attract applications from the type of students, graduates or young professionals you are hoping to have working in your company. Secondly, once those applications come (hopefully) flooding in, you need to spend the time to read through them and whittle them down to a few candidates you think would fit the bill and who you would like to invite for an interview.

And then there’s the whole interview process. Wouldn’t it be good to get it right first time then you know you can have the right candidate working in your firm and moving forward right from day one? How do you know, from your interview questions, that you will get the right person? The interview process is a two way thing and it’s as much down to your questions as it is the person answering them.

These days, the internet is packed full of websites and blog posts, all advising prospective candidates about the types of questions they will be asked if they are invited to an interview. Because of this, many graduates, students and other young professionals have a bank of well rehearsed answers in their head that they can simply rhyme off to you when you come up with those predictable questions that almost every company uses. This may not be good for your company because you are not seeing the real personality and traits of the interview candidate and it’s also not good for them. Rehearsed answers can become stale and the candidate loses the chance to really express themselves and show you what they are capable of.

Take a look at your interview questions:

What are the questions you usually ask to candidates looking to work in your firm? Are you asking the same mundane questions every other smaller firm is asking? Students and graduates need to be given the opportunity to express themselves to you and demonstrate to you how they can move your company forwards. After all, isn’t that the whole point of recruiting new staff? Your company may well miss out on the best candidate for the job vacancy if all of those candidates know which type of questions you are going to ask them.

What Are The Standard Interview Questions?

We all know the types of questions that are likely to come up in an interview scenario, and that’s the problem. Let’s take a look at some of those questions now. Do your questions resemble this list?

Tell us a little bit about yourself:

It’s likely that what you want to know from this question is what the interviewee, whether they are a student or graduate, has done in the past that qualifies them for a role in your company. What can happen however is those candidates who might not have the interview experience will start to tell you their life story – a waste of your time and theirs. This could well be your future star performer in your company.

This question could be expanded upon by asking your interviewee to tell you a little bit about their achievements in a previous role that would benefit your company. Students and graduates with no previous experience can be encouraged to tell you about any problems they have faced in different scenarios at university and how they overcame those problems.

What do you feel are your strengths and weaknesses?

Again, most students and graduates will have practised these questions many times and will be trying to tell you what they think you want to hear, and again, this might not be the best use of your time or theirs. Candidates for any position, be it a part time holiday post or a graduate career, can be encouraged to give you a scenario of where they used their strengths in a previous job or in a university situation and they can then go on to tell you how that strength would benefit your company and carry your business forward in the future.

No one likes to talk about their weaknesses but as an employer, you need to know that your potential future member of staff is aware of their weaknesses. Have they identfied the weakness themselves or has someone else discussed it with them previously – maybe in a past appraisal for example? This might not need to determine whether or not the interviewee is offered the job. If you can ascertain from your candidate what they are doing about their weakness – online study, working with their tutor, or a separate evening course for instance – then you could still have a potential future employee working for your company.

What Are Your Career Goals?

Whatever type of job you are interviewing students, graduates or other young people for, this question is a regular one that crops up and one which most candidates will have another well prepared and rehearsed answer for. The candidate’s future career goals may well have nothing to do with your company but that person could still be a valuable asset for your company for the time that they spend working for you.

Instead, while the interviewee tells you about their hopes for their future career, ask them to expand on this by telling you how they can benefit your firm in the time they are with you. After all, it may be a temporary post you are advertising so that candidate needs to be able to make a difference over a short period.

We all know how fast moving technology is these days and how that is impacting the workplace. Give your interviewee the opportunity to focus on the future rather than on the past by encouraging them to tell you about how they think your particular industry is going to change over the next few months or years and how they will be the best person to keep your firm in a competitive position.

It might also be a good idea to encourage students and graduates to tell you how they intend to reach these career goals in the future. What are they going to do to keep on top of their learning once they are working for your company? Maybe they intend to do some extra courses. Maybe your company will foot the bill for extra courses for staff to keep their skills up to date. Maybe your interviewee is already an expert in a particular field through their degree or because it’s a hobby – IT for instance – and they keep themselves ahead of the game quite naturally because they are always reading about and developing new ideas of their own.

Students and graduates who can be encouraged to demonstrate that they are innovative and that they have the means and the enthusiasm to remain in an expert position in the future are going to be a valuable employee for your company right from the day they begin to work for you. And again, interview questions which encourage young people to tell you about future goals and how they can move your company forward means those students and graduates with no previous experience in your particular industry can really sell themselves to you. They might be able to demonstrate their innovation to you by telling you about something they did in a previous internship they carried out or as part of a university club. Encourage them to tell you how they can introduce innovative ideas to your company and this could help you choose the ideal candidate.

Most standard interview questions dwell on history rather than future and this can stop you finding the best graduates who might not have any previous experience to draw from within your industry. You don’t want to miss out on the best thinkers and innovators just because they’ve never had such a position before.

Tell us what you know about our company…

Again, most students and graduates who really want a job with your company will have done their homework beforehand and will probably have memorised key facts such as your main competitors, your company structure and what the key challenges are facing your firm in the future.

While the fact that your candidate has researched your company may be impressive and shows that they are serious about wanting to work for you, it can be more useful to encourage young people to tell you about how they would deal with challenges within your company and throughout the industry. Give young people the chance to shine by asking them to tell you exactly how they would deal with particular challenges. Choose a scenario – possibly one that is a real situation within your company right now – and ask the candidate to tell you what they would do to try to overcome this problem.

You could also ask students and graduates about any research they have done on your staff structure and how the company is run. How are they going to fit in within that structure? Do you want someone with good leadership qualities who can lead a team forward, or do you want someone who is going to join your company and blend in straight away as one of the team players?

Going forward

Encouraging students, graduates and other young people who you are interviewing to provide you with examples of how they would deal with real life scenarios in the future can help you secure the right person for your vacancy. It’s not necessarily the candidate with the most well prepared answers who will be the best person to fit in with your existing company structure. A few spontaneous questions and scenarios where the candidate has to provide real solutions for your company means all interviewees get the chance to shine and express themselves in a more realistic situation.

The Crackdown On Unpaid Internships

by Andre on April 17th, 2013  Andre

Since our last blogpost about Fair Pay For Interns, there have been a few developments which could make you, as an employer, think twice about advertising unpaid internships.

In that last blog we set out the arguments for and against fair pay for interns – but now there is a *very* strong “argument against” to add to the list of reasons why companies should not offer internships without remuneration…

Your company could find itself being investigated by Her Majesty’s Revenue & Customs…

Last week, Jo Swinson, the Minister for Employment Relations and Consumer Affairs in the Department for Business, Innovation and Skills, handed over the details of one hundred companies alleged to be breaking the law on unpaid internships to the HMRC.

Intern Aware

The list of unnamed companies accused of being on the wrong side of the law was drawn up by Intern Aware, a group which campaigns for fair, paid internships on behalf of graduates in the UK.

The list is said to contain household brand names, PR firms, accountants, architects and companies from the media, retail and fashion sectors.

Ms Swinson thanked the group for their findings and said the details would be treated as intelligence by the HMRC. Anyone found using unpaid interns to operate in full time positions when the National Minimum Wage should be applied will be found to be in breach of the law.

Speaking to Sky News after the not-yet-named-but-possibly-to-be-shamed list was handed to the HMRC, Gus Baker, a director of Intern Aware, said:

“Young people who worked hard at school, who worked hard at university, who have done everything right and played by the rules are being told after they graduate that they can’t get into the industries they want unless they work for free in unpaid internships. It excludes young people who can’t afford to work for free.”

Intern Aware say they are happy that their list has been put into the hands of the HMRC, but pledge that still more needs to be done to redress the balance and get fair pay for interns.

Mr Baker estimates that around 100,000 people in Britain are working in unpaid roles, and says that the “fair pay for interns” movement is gathering pace, not just in the UK, but in the United States, France, Canada and Australia too.

Internships Valuable For Young People

A spokesperson for the Department of Business, Innovation and Skills said: “Internships can be a valuable way of helping young people get into work and realise their ambitions. The law on the National Minimum Wage is clear. If somebody on a work experience placement or internship is a worker under NMW legislation, then they are entitled to the minimum wage.”

Ms Swinson says that more work needs to be done to enforce minimum wage law. It is essential, says the Liberal Democrat MP, that a distinction is made between genuine work experience positions, volunteering opportunities and internships, where a student or graduate is effectively doing a job that would otherwise need to be filled by a paid employee.

Anyone not complying with the law on internships was attacking the National Minimum Wage said Ms Swinson.

The legal definition which sets the boundaries of what is “work” and what is “volunteering” or “work experience” includes details such as whether there are set hours, the placement is for an extended amount of time, and whether a defined role has been set for the position rather than it being a purely observational role.

Harrods & Reading FC

Last December, Harrods, the famous London retailer, had to cough up £1,800 after Interns Aware helped a marketing graduate who had worked at the department store for three months in an unpaid position.

Harrods claimed it was an isolated mistake which had come about due to the 21 year old graduate from Ealing being “misclassified” as a volunteer. The reclassified intern was reimbursed for over 270 hours work at the National Minimum Wage rate.

More recently, the Independent newspaper highlighted a twelve month internship as a “Performance Analyst” at Reading Football Club which was advertised as paying neither a wage nor even expenses. The role also required the “successful” applicant to work unsociable hours and fork out expenses to attend every Reading game, home and away.

The cash-rich club seemed unrepentant, with a spokesman for Reading saying:

“Internships are an important part of career progression and experience building for any individual starting out on the path to their dream job. Football is happy to offer such a great opportunity, we receive a huge number of requests and it is beneficial to all parties to have formalised the process.”

Fair Warning

Last year, the HMRC clawed back over £4 million worth of wages for more than 26,000 people who it deemed to have been underpaid by employers.

So, be warned! If you as a recruiter are even thinking of advertising an unpaid internship, then get ready for a knock at the door by someone from the HMRC…

Fair Pay For Interns

by Andre on March 30th, 2013  Andre

In December 2012, Labour Party Member of Parliament, Hazel Blears proposed her bill for a blanket ban on the advertising of long term unpaid internships to parliament. She attained cross-party support for her proposal, as well as the support of many students and graduates who take on internships, but that hasn’t stopped those with misgivings from speaking out and airing their concerns, too.

Changing the culture around unpaid internships

The issue is about the culture that surrounds internships. Internships are mostly offered to students and graduates looking to break into careers in competitive industries such as media, fashion, finance and, until recently, parliamentary positions. For the thousands of graduates hoping for work in this field, the view is that what sets them apart from the other hopefuls is the word internship on their CV. It shows practical experience and is seen to demonstrate their commitment to their future career.

While there’s no denying that previous work experience is a valuable tool for those wanting to get a foothold on the graduate career ladder, Hazel Blears argues that we need to change the culture that working for free in the form of a long term unpaid internship is acceptable and necessary. She wants businesses and students and graduates to change this culture and expect internships to be paid. Adjustments to existing employment laws which protect workers will be made so that students and graduates must be paid at least the national minimum wage (this currently stands at £6.19 per hour for adults aged 21 and over) while they are interning in the workplace.

While this could be seen as hypocritical coming from a member of parliament working in an environment where many of the current staff attained their positions by working as unpaid interns, Hazel Blears has made it clear she is leading by example. In conjunction with the Social Mobility Scheme, she has set up a paid internship scheme where students and graduates from a variety of backgrounds throughout the UK are given the opportunity to work in Westminster. The student is placed with a Member of Parliament and shadows them in their London office while also carrying out research tasks and administrative duties. This work is paid and there is also financial assistance with accommodation fees.

On welcoming the 2013 interns to the programme, Hazel Blears stated on her website:

“Nobody should ever be denied the chance to gain the valuable experience offered by a long-term internship simply because they cannot afford to work for free.

“An increasing number of politicians started their career after getting a job in an MP’s office on the back of an unpaid internship during which they received support from their families.

“It cannot be right that we should have a political elite drawn mainly from middle and upper class families who can afford to support their children in this way.”

And Hazel Blears’ proposed legislation has the backing of the National Union of Students who are also trying to change the culture around unpaid internships amongst university students. While internships are seen as an essential part of getting a foothold on the graduate career ladder in industries where competition is strong, students and graduates are being encouraged to value their skills and their time and make companies aware that their time spent doing an internship shouldn’t come for free.

Campaigner Libby Page says government support is much appreciated but students and graduates must take responsibility, too. Unless students start refusing to work for free, employers will continue to exploit them. She agrees with the viewpoint of Hazel Blears when she said in her Guardian blog post, dated December 2012:

“People from richer backgrounds are three times more likely to have undertaken unpaid internships than those from poorer backgrounds, according to a recent survey conducted by NUS and YouGov. I have managed to support myself with my student loan while working for free, but when I graduate, unpaid work will no longer be an option. Yet I am constantly being told that I should expect to work for free after graduating.”

Blanket Ban on the Advertising of Long Term Unpaid Internships – The Arguments In Favour

The arguments in favour of a blanket ban of long term unpaid internships are many:

Exploitation: For some time, more and more people been moving towards the opinion that rather than a long term unpaid internship being seen as necessary work experience, it is now viewed as exploitation of young people who will work for free because they are desperate to break through into their chosen career.

This shift in opinion is also true of an increasing number of businesses who, rather than risk negative publicity and be accused of being exploitative, have changed their policies on internships and have begun to pay the students and graduates they take on. For example, in February of this year, digital business magazine, Dezeen, announced they were scrapping unpaid internships at the company. While stating that negative comments on Twitter didn’t affect the decision to change their internship policy, and stating that they and their previous interns have no problem with unpaid internships, editor-in-chief Marcus Fairs nevertheless announced a new, three month paid internship programme.

Inclusivity benefits the business: Most internships in the UK are based in London, one of the world’s most expensive cities to live and work in. Naturally, not all students and new graduates can afford to live in the capital city and work a given length of time for free, especially when, for a lot of young people, this also involves relocation from elsewhere in the UK.

This, people argue, means businesses are missing out on a lot of the UK’s young talent as only those that can afford it can do an internship while those that can’t are excluded. It follows then that businesses which choose to pay their interns get a more varied pool of candidates for an internship and can choose students and graduates who will most benefit the company.

Not paying interns is bad for business: There are those that subscribe to the view that while taking on unpaid interns can can seem like good economic sense, it can also result in being a short-term solution where the business loses out financially in the long run and their image is tarnished.

Unpaid interns may be less motivated to really contribute to the progression of the company, costing the business money. Also, if the intern feels they have been badly treated it’s likely they are going to pass on their experience to others, meaning fewer interns (and job seekers) will apply for positions in the future because the company has developed a bad reputation. Paid interns who are well-motivated and who know exactly what is expected of them are more likely to help the progression of the business.

Blanket Ban on the Advertising of Long Term Unpaid Internships – The Arguments Against

Many are arguing that the blanket ban on the advertising of long term unpaid internships has not been thought through properly and more discussion around the topic is needed.

Hazel Blears has stressed her bill is only targetting the long term internships and has hinted that a model similar to the one in France could be adopted where interns start receiving payment for their work after an eight week period. Those who disagree with this say smaller companies will simply start running eight week internship programmes and neither the company nor the intern will get any real value from this.

Internships will be driven underground and smaller companies will be the worst affected: As with any blanket ban, there is an argument that if they can’t be publicly advertised, unpaid internships will be driven underground. Smaller companies, especially business start-ups, can’t afford to pay their interns and so will be forced to break the law.

Rather than encouraging inclusivity and productivity, a ban on long term unpaid internships could result in the ultimate failure, and at the least, stifle the growth of these smaller businesses because they can’t afford to tap into that talent. Returning to the Dezeen example above, editor in chief Marcus Fairs stresses they have introduced their three month internship programme because the business can now afford it. When it was a startup in his bedroom, unpaid interns were essential in helping him to grow his business and many of those people now work for the magazine.

Charities will be affected: One of the arguments against a blanket ban on the advertising of long term internships is that charities will suffer because they need to be able to advertise for unpaid interns.

And so the internship debate continues. 2013 looks to be the year that the banning of the advertising of long term unpaid internships comes into place (Hazel Blears’ proposals have received no opposition in parliament) but that doesn’t mean students, graduates and employers alike will stop pushing their opposing points forward. Time will tell if students and graduates are the true beneficiaries of the parliamentary legislation…

Apprentice Winner Uses E4S To Recruit

by Andre on February 11th, 2013  Andre

We at E4S are much more famous for saying “Youth Hired!” rather than “You’re Fired!” – but, today, we’re also very proud to announce on the E4S employer blog that Tom Pellereau, winner of BBC show The Apprentice in 2011, regularly recruits through the employment4students website.

In fact, Tom has just used the recruitment services of E4S for the second time – and his company has very kindly forwarded us a testimonial because of the success we’ve had in sending strong candidates his way.

A Logical Guy

Tom, who was part of Team Logic throughout the whole of the 2011 series, was never to hear Lord Sugar voice the famous “You’re Fired!” phrase in his direction during the 7th series of the show.

He survived the full distance of the 15-candidate Apprentice to face Helen Milligan, Susan Ma and Jim Eastwood in the final. After Susan and Jim were sent away from the boardroom, Tom went head to head with Helen before finally walking away as the series winner with a £250,000 investment to set up in business with Lord Sugar. The 2011 final of The Apprentice was viewed by more than 10 million people, making Tom Pellereau a household name in the UK.

Aventom - Tom Pellereau and Lord Sugar

Aventom

Once the cameras had stopped rolling, the new company set up by Tom and Lord Sugar, Aventom, successfully launched Tom’s new invention range of Stylfile products in March 2012. The Stylfile collection is an iconic-looking, revolutionary, yet highly practical range of three curved nail files which makes filing and clipping nails an absolute cinch.

As the Aventom company looks to expand in 2013, entrepreneur Tom, a First Class honours graduate of the University of Bath, now 33, has used E4S to fill internship positions and full time job roles such as junior inventors, designers and 3D modellers for Aventom.

Together at the new company, Tom & Lord Sugar have aimed to ‘Invent a Better Tomorrow’ by creating revolutionary yet simple products which solve everyday problems.

Now, we’re no inventors, but we agree with that philosophy 100%. If we too at E4S can continue to make a better tomorrow for students and young people of today, while, at the same time, solving everyday recruitment problems for recruiters like you in a simple way, then we’ll be very happy people.

Testimonial

So, we’re very pleased to say that Aventom has sent us a ringing endorsement both for the quality of candidates we can offer and the high level of customer service we provide.

Here is what Tom Pellereau & Lord Sugar’s firm, Aventom, said about their experiences using E4S for a recent internship vacancy:

Many thanks for that! Glad that we can help.

If you’re looking for even more feedback from recruiters who use employment4students regularly then you’ll find plenty to read on our Recruiter Testimonials page.

We would also like to take this opportunity to wish Tom and his wife Sarah all the very best for the future following their recently announced news that they are to become parents later this year.

NORAS analysis and info about E4S candidates

by Andre on December 17th, 2012  Andre

 

NORAS is the largest online recruitment research project in Europe. It has run for 9 years and helps you assess the audience and value of the UK’s leading job boards. NORAS survey data has been completed by 130,000 online job seekers and includes more than 10,000,000 data points and answers to online recruitment questions. Employment4students has been part of the NORAS research since 2009 and provides you with an independent insight into our candidates.

NORAS - Science of Recruitment

The NORAS data also gives credibility to the figures we use, and independent verification of the candidates we have visiting the site. We believe that backing up our statistics with evidence is crucial – and we continue to work with independent bodies including NORAS and ABCe to ensure that you can verify exactly what Employment4students is offering.

1)      What age are E4S candidates?

“76% of our candidates are between the ages of 16 – 24. At Employment4students we focus on targeting candidates who are either still in or have just completed their education. Our emphasis is on finding relevant candidates for your positions.

The NORAS 2012 research also shows that Employment4students has a higher percentage of 16 – 24 years visiting the website than any of our direct competitors.” 

NORAS 2012 Age Graph

 

2)      What are E4S candidates currently doing?

“70% of our candidates are currently studying – and just 7% have full time jobs. This shows that Employment4students is successfully targeting students and not just generic jobseekers. E4S marketing in schools, colleges and universities ensures that you advertise to the jobseekers you require.”

NORAS 2012 - Working Status

 

3)      What are candidates currently studying?

NORAS 2012 - Area of Qualification“Candidates using Employment4 students are drawn from a wide range of academic disciplines – even though the bias towards Business, Finance and Management as well as Humanities and the different Sciences indicates that our audience is highly academic and well educated.

The table also shows that 87% of our candidates are studying in the main 16 fields. Although there is a range of disciplines – it is still focused in specific areas.”

4)      Candidates open to different opportunitiesNORAS 2012 - Full time and Part time

“With most job boards, candidates are looking for very specific vacancies. At Employment4students however candidates are more open to a range of different types of vacancies.

A good example is the overlap between looking for part time and full time work. With 37% of our candidates specifically looking for full time work, there are still 80% looking for part time positions.”

5)      How good are applications from E4S?NORAS 2012 - Job Applications

“The more tailored and targeted the application for your vacancy – the better it is. On many jobsites, candidates can easily apply for multiple vacancies and consequently the quality drops.

 58% of E4S candidates only apply for 0 -3 jobs however. This shows that candidates on Employment4students are NOT serial applicants, wasting client time and resources .

Instead, our candidates focus on applying for a small number of relevant jobs”

6)                Active vs. Passive?

 “Employment4students has a very high percentage of active jobseekers – showing that our candidates are interested in your vacancies. With only 17% passive jobseekers, you can be assured that our candidate traffic translates directly to applications.”

NORAS 2012 - describe your situation

 

Employment4students is the most visited student jobsite for undergraduate jobs in the UK. Averaging approx 250,000 visitors per month, and over 2.75 million users in 2012, we can deliver quality candidates for a range of positions. Clients use Employment4students to advertise part time jobs, temporary jobs, school leaver positions, internships and other student programmes, as well as graduate jobs.

There are a range of advertising options – from placing a standard advert, which can be done online, and can go live immediately, to sending e-shots to our database of over 116,000 active registered users (Jan 2013).

We have a range of clients – from some of the biggest banks and retailers recruiting hundreds of interns and school leavers, to small businesses looking to recruit part timers and temporary staff. With over 303,000 job descriptions viewed per month (January 2013) and over 95,000 applications (January 2013), we are confident that we can help you. Please get in touch to find out more.

 

Finding the social media balance

by Andre on August 14th, 2012  Andre

It’s very easy to say you want to engage with jobseekers using social media. Everyone uses the likes of Facebook and Twitter these days, so why not try and communicate with candidates and try and attract them using a medium that they use a lot.

In a way – it’s a very good idea. If you and others are talking about your brand and opportunities on Facebook, then that will help attract more people. Added to that, if you get people talking about you, then that’s much more powerful than advertising to them. We all know that students recommending things to others will convert much better than anything else

At Employment4students we allow people to like and share job details with others using social media – and that works incredibly well. One of our recent adverts for a local position has been shared 20 times, with a potential reach of another 4,000 people.

We also do shout outs and post details about specific vacancies and companies on our Facebook and Twitter pages. As of today (14th August) we have just under 9,500 followers, and a reach of over 14,000 students. There are 455 people talking about us, and there are 3.7 million friends of friends.

This is a fantastic market to tap into – and we actively promote our social media efforts to clients, but there is a limit.

Targetjobs.co.uk have recently carried out a survey of 1,500 undergraduates, and the overwhelming feedback is that students were not comfortable with sharing their information and personal lives with recruiting organisations. Only 5.7% said they would be happy to “completely embraced graduate employers using social media and would actively promote themselves on the employer’s channel”.

Ultimately this shows that students (and others), still see Facebook and other social media sites as a personal tool. There is a definite line between one’s personal life and work / careers. In the past candidates could show employers as much or as little about themselves as they saw fit, and students are keen for that to continue. Opening up how you talk to your friends, photos of your nights out – these are all things that students are keen to keep private.

Ultimately, engaging with candidates using social media is still ok, and could be hugely beneficial, but candidates are keen to keep it on their terms. In America more companies may be asking for access to personal Facebook profiles, but it is something that students in the UK are not comfortable with.

For those looking to recruit – it’s about finding a balance. If you get it right then you can attract more people, and better candidates. Go too far and you will end up making people both wary and reluctant, and ultimately receive less applications.

CV Search

by Andre on July 26th, 2012  Andre

We have just built a CV search – to help you get the candidates you need. Our jobseekers can now upload their CV’s and our account managers can do a search and see if we have anyone in our database that meets your requirements.

We are still looking to populate the database further, so please bear with us. Currently the CV search will not benefit all of our clients, but we will be proactively carrying out searches to see if we can add even more value to the service we provide.

CV Search

Advertising still starts from just £20 – so now we can do even more for you, and all without extra expensse!

when to advertise for seasonal recruitment

by Andre on May 21st, 2012  Andre

Whenever an organisation needs more staff, they usually just go and find someone. The bigger the company, and the better organised the company is, the more notice the HR team generally tend to have. On the one hand we work with multi-nationals who plan their internship campaigns more than 12 months in advance for example. We also work with companies that are a lot more reactive though and need to fill vacancies as they come up.

Although as a company your requirement for a new member of staff is the most important thing, to get the BEST candidate, and make the recruitment campaign as effective as possible, it is really worth knowing how jobseekers behave, and when they look for jobs. Understanding jobseeker’s behaviour will allow you to get more applications, better applications and ultimately get you the best recruits.

1) Our candidates are not all students – they are generally young people between the ages of 16 and 25 looking for work. This can be anything from a part time position, holiday work, to an internship or a graduate job.

2) Jobseekers have seasonal trends – the graph below shows that we have up to 100% more candidates visiting Employment4students at certain times of the year. By planning your recruitment and taking these trends into account you can reach more people at different times.

3) The best candidates tend to be the most organised ones – these students start looking for part time work, holiday jobs and internships early!

Overall:

- January, February and March see an increasing number of candidates
- Although April is traditionally a lower traffic month, we still have over 240,000 candidates (8,000 a day on average) visiting the website
- The peak traffic and the most applications are generated in May, June and July. July can see up to 100% more jobseekers than December
- Students tend not to look for work in August – this is their last month of Summer holiday, or they have been graduated for a few months now.
- Students start looking for internships in September. Although they carry on looking all the way to March / April of the following year, the best candidates apply and try to organise their internship in the latter stages of the first term.
- October and November see quite a few people looking for jobs, whilst December and January are traditionally quieter months, with less student jobseekers!

How Much Difference Does Timing Make:

This is a really important question! We have an example below – it is an internship which is posted all year round. As can be seen, the number of applications varies enormously throughout the year.

There is no real conclusion to this post, and although “advertise as early as you possibly can” is not quite accurate (advertising too early could mean you won’t get the interest or the applications you require), you do need to look at what other companies in your sector are doing, and understand when jobseekers will be looking for your type of vacancy.

Marketing to young people

by Andre on May 19th, 2012  Andre

With high youth unemployment and a recent report suggesting that children at schools are not receiving the careers guidance they need for their futures, here at Employment4students we try to make younger people aware of the help available for them. Increasingly people are having to think about careers earlier and earlier, look to build strong CV’s and make decisions about what direction they want to head in. So here at Employment4students we start the process early. Very early.

Ok – so this is my baby daughter Clara. She has already started to work for E4S and I expect her first word to be “employment4students” (she’s not quite writing yet, but unfortunately we don’t have an Employment4students baby outfit to show her off in!)

candidate social media profiles

by Andre on May 17th, 2012  Andre

Do you check the social media profiles of candidates? It is becoming more and more common for companies to carry out research on candidates, and use information readily available on the internet to build up a picture of the applicant.

One organisation actually says the following on their application form:

“Note: We will be viewing your networking pages or web pages in conjunction with your application.

If your profile is set to private, please accept our friend request.”

Facebook

This is something we haven’t heard of before – if information is readily and publicly available on the internet, organisations are within their rights to have a look (as is anyone else!). Making decisions based on what they see is another matter, but as a company the basic premise usually is, the more information they have, the better!

But, trying to “befriend” an applicant and actively asking to see what is happening in their social and private life is taking this to another level, and something we haven’t heard of before. It brings up a lot of questions – and no doubt people will have very opposing views.

What do you think about this? Is this acceptable and would it be useful to know this extra information about the candidate? Or is it too aggressive, and an invasion of the candidate’s privacy and personal life?

At first glance the candidate would be within their rights to refuse the friend request and not be discriminated against for doing so. The second observation is why does the company want to know what goes on in candidate’s private life? How much value is there in knowing this? Follow that on – is this a developing trend whereby companies want to know absolutely everything about candidates when making recruitment decisions? Traditionally there has been a strong separation between work and social (in most cases). Is this set to change? Would you want to know more?

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